WHY ATHLEISURE IS IN RIGHT NOW

If you are well -versed in the fashion scene, you’ve probably heard about Athleisure and how it’s slowly but steadily making its way into this fashion era.

In definition, athleisure is casual clothing designed to be worn both for exercising and for general use. As disruptive as the fashion scene is, it’s no surprise that athleisure is becoming one of the most popular drifts and we are ready to be blown away!

Here are a few reasons why:

1. Comfort – athleisure outfits are the epitome of comfort, from yoga pants to track suits. Most people want to stay fashionable but comfy in their casual looks and this is idyllic for that.
2. Versatility- they can easily adapt to any kind of weather, which is super convenient during an unpredictable season. A light sweatshirt paired up with a pair of tights is perfect for both a sunny and cloudy day.
3. Nurturing a fitness lifestyle- with this growing trend, more people are becoming fitness enthusiasts, especially the younger generation.
4. Influence –celebrities from the likes of Kanye West and Rihanna are influencing the culture of athleisure by building brands around it, creating a whole new movement.
5. Works for both men and women- a trend that suits both genders attracts a larger crowd. Sweatpants, sneakers and track pants are good examples